Reading Project: “The 100 Best Business Books of All Time”

List compiled by Jack Covert and Todd Sattersten.

Books Read: 100


  • Flow by Mihaly Csikzentmihalyi
  • Getting Things Done by David Allen
  • The Effective Executive by Peter Drucker
  • How To Be A Star At Work by Robert E. Kelley
  • The 7 Habits Of Highly Effective People by Stephen R. Covey
  • How To Win Friends & Influence People by Dale Carnegie
  • Swim With The Sharks Without Being Eaten Alive by Harvey B. Mackay
  • The Power Of Intuition by Gary Klein
  • What Should I Do With My Life? by Po Bronson
  • Oh, The Places You’ll Go by Dr. Seuss / Theodore Geisel
  • Chasing Daylight by Eugene O’Kelly


  • On Becoming A Leader by Warren Bennis
  • The Leadership Moment by Michael Useem
  • The Leadership Challenge by James M. Kouzes and Barry Z. Posner
  • Leadership Is An Art by Max De Pree
  • The Radical Leap by Steve Farber
  • Control Your Destiny Or Someone Else Will by Noel M. Tichy and Stratford Sherman
  • Leading Change by John P. Kotter
  • Questions Of Character by Joseph L. Badaracco, Jr.
  • The Story Factor by Annette Simmons
  • Never Give In! by Winston S. Churchill


  • In Search Of Excellence by Thomas J. Peters and Robert H. Waterman, Jr.
  • Good To Great by Jim Collins
  • The Innovator’s Dilemma by Clayton M. Christensen
  • Only The Paranoid Survive by Andrew S. Grove
  • Who Says Elephants Can’t Dance? by Louis V. Gerstner, Jr.
  • Discovering The Soul Of Service by Leonard Berry
  • Execution by Larry Bossidy and Ram Charan
  • Competing For The Future by Gary Hamel and C.K. Prahalad

Sales and Marketing

  • Influence by Robert B. Cialdini
  • Positioning by Al Ries and Jack Trout
  • A New Brand World by Scott Bedbury with Stephen Fenichell
  • Selling The Invisible by Harry Beckwith
  • Zag by Marty Neumeier
  • Crossing The Chasm by Geoffrey A. Moore
  • Secrets Of Closing The Sale by Zig Ziglar
  • How To Become A Rainmaker by Jeffrey J. Fox
  • Why We Buy by Paco Underhill
  • The Experience Economy by B. Joseph Pine II and James H. Gilmore
  • Purple Cow by Seth Godin
  • The Tipping Point by Malcolm Gladwell

Rules and Scorekeeping

  • Naked Economics by Charles Wheelan
  • Financial Intelligence by Karen Berman and Joe Knight
  • The Balanced Scorecard by Robert S. Kaplan and David P. Norton


  • The Essential Drucker by Peter Drucker
  • Out of the Crisis by W. Edwards Deming
  • Toyota Production System by Taiichi Ohno
  • Reengineering The Corporation by Michael Hammer and James Champy
  • The Goal by Eliyahu M. Goldratt and Jeff Cox
  • The Great Game Of Business by Jack Stack with Bo Burlingham
  • First, Break All The Rules by Marcus Buckingham and Curt Coffman
  • Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton
  • The Knowing-Doing Gap by Jeffrey Pfeffer and Robert I. Sutton
  • The Five Dysfunctions Of A Team by Patrick Lencioni
  • Six Thinking Hats by Edward De Bono


  • Titan by Ron Chernow
  • My Years With General Motors by Alfred P. Sloan, Jr.
  • The HP Way by David Packard
  • Personal History by Katharine Graham
  • Moments Of Truth by Jan Carlzon
  • Sam Walton: Made In America by Sam Walton with John Huey
  • Losing My Virginity by Richard Branson


  • The Art Of The Start by Guy Kawasaki
  • The E-Myth Revisited by Michael E. Gerber
  • The Republic Of Tea by Mel Ziegler, Patricia Ziegler, and Bill Rosenzweig
  • The Partnership Charter by David Gage
  • Growing A Business by Paul Hawken
  • Guerrilla Marketing by Jay Conrad Levinson
  • The Monk And The Riddle by Randy Komisar with Kent Lineback


  • McDonald’s: Behind The Arches by John F. Love
  • American Steel by Richard Preston
  • The Force by David Dorsey
  • The Smartest Guys In The Room by Bethany McLean and Peter Elkind
  • When Genius Failed by Roger Lowenstein
  • Moneyball by Michael Lewis

Innovation & Creativity

  • Orbiting The Giant Hairball by Gordon MacKenzie
  • The Art Of Innovation by Tom Kelley with Jonathan Littman
  • Jump Start Your Business Brain by Doug Hall
  • A Whack On The Side Of The Head by Roger Von Oech
  • The Creative Habit by Twyla Tharp
  • The Art Of Possibility by Rosamund Stone Zander and Benjamin Zander

Big Ideas

  • The Age Of Unreason by Charles Handy
  • Out Of Control by Kevin Kelly
  • The Rise Of The Creative Class by Richard Florida
  • Emotional Intelligence by Daniel Goleman
  • Driven by Paul R. Lawrence and Nitin Nohria
  • To Engineer Is Human by Henry Petroski
  • The Wisdom Of Crowds by James Surowiecki
  • Made To Stick by Chip Heath and Dan Heath


  • The First 90 Days by Michael Watkins
  • Up The Organization by Robert Townsend
  • Beyond The Core by Chris Zook
  • Little Red Book Of Selling by Jeffrey Gitomer
  • What The CEO Wants You To Know by Ram Charan
  • The Team Handbook by Peter Scholtes, Brian Joiner, and Barbara Streibel
  • A Business And Its Beliefs by Thomas J. Watson, Jr.
  • Lucky Or Smart? by Bo Peabody
  • The Lexus and the Olive Tree: Understanding Globalization by Thomas L. Friedman
  • Thinkertoys by Michael Michalko
  • More Than You Know by Michael J. Mauboussin